SoMe is not just about beautiful pictures and creating a content plan.
The crucial elements are the whole promotion strategy, the ability to reach the target audience,
and full immersion in the project from the agency with 24/7 clients support. So that`s what we do.
Bring the brand to the leaders among competitors in the digital social media space.
- no use of paid promotion
(limited budget)
- building and increasing brand awareness and loyalty of existing clients
We've created some very popular brands' accounts and managed to make the viral content despite strict brand guides and traditional values.
By knowing the target audience we've created useful and valuable visuals that quickly increased the organic reach despite the direct advertising message in each clip.
GO TO TIKTOK ACCOUNT To turn an ordinary commercial Instagram account into a design platform equally interesting to both ordinary consumers and design audiences.
We abandoned the strategy of paid promotion posts, in favor of organic coverage and increased the number of topics with the designers' participation. The result is an active engagement of the audience in all brand events.
Due to our expertise in the design community, we are able to collaborate on plenty of SoMe projects with leading Russian designers. Despite their different goals and styles,
we create interesting projects and find the right audience for each individual designer.
And the main point is we preserve brand identity, but adapt it to different platforms and translate it into comprehensible language for a new audience.
We`ve increased brand mentions in stories and posts; transformed an account into the main communication channel with followers; involved the design audience in active participation in the brand events.
Finally, we`ve created a respected channel for designers (and also boosted designers' tags and requests for their services in direct messages).